DAIRY RULE-4

 Marketing for the dairy farm

Although the barriers for new entrants to start a dairy farm is low, but the competition in this sector is very high. Figure out what will be the unique selling proposition of a dairy business whether we are serving A2 desi milk, milk for the lactose intolerant, or we have a special app or a strong database of the customers who have subscribed to the monthly plans or quarterly milk plans of your dairy farm etc. anything it can be.

As said the dairy farm business is a lucrative business but at the same time it has its own set of numerous hurdles from getting a consistent volume of milk to keeping cattle disease-free. For, a dairy farm to stand out completely it is essential to understand the market consumption pattern which it will be serving and then design solutions revolving the pain points of the consumers.